Product Manager Weekly Reading #19

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Product Management 101: Reflections from a Newbie

Dhruv Ghulati, Data Product Manager at import.io, writes about his key learnings after a year of moving to a PM position from an investment bank.

2) WTF is a Product Manager?

Ernest Kim, previous Global Product Line Manager at Nike, defines the job of a product manager based on his experiences at Nike working on physical goods.

3) Achieving Synergy Between Product and Engineering

Michael Russell, Head of Tech at Curiosity, explains the importance of alignment between product and engineering in order to achieve an optimal goal.

Continue Reading

Read More

Product Manager Weekly Reading #18

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Product/Market Fit for Startups

Marc Andreessen, General Partner at Andreessen Horowitz, brings back a 7 year old post that explains why the only thing that matters for a startup is getting to a good market with a product that can satisfy that market.

2) The 1-2-3 Method for Lifecycle Marketing

Jimmy Daly, Head of Content Marketing at Vero, breaks down the 3 components of crafting effective lifecycle e-mails, which are crucial for any product’s user welcoming process.

3) Great Product Managers: Balancing the Worlds of Techie and Fuzzy

William Hsu, Co-founder and Managing Partner of Mucker Capital, discusses the importance of the “Product Mindset” and how great product managers have the ability to bridge the gap between the quantitative and qualitative.

Continue Reading

Read More

Product Manager Weekly Reading #17

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Designing Successful Social Products with 3 Habit Forming Feedback Loops

Andrew Chen, a former Entrepreneur-In-Residence at Mohr Davidow Ventures, reveals the 3 main feedback loops that drive success around social product designs.

2) Product Management Stories 

Sam Lessin, Facebook’s VP of Product Management and founding member of the KPCB Product Council, discusses all things product management.

3) A Product Manager’s Guide to Shipping Happiness

Chris Hoogewerff, Product Manager at Raizlabs, discusses a rarely talked about subject around making product manager decisions that target happiness.

Continue Reading

Read More

Does a Product Manager Need an MBA?

Another age-old question in product management circles is whether PMs should have MBAs. At least today, an MBA can be a double-edged sword when it comes to recruiting for product management roles. In some cases, having an MBA can count against you, especially at startups where technical experience is valued more. In other cases,  companies with teams that have more of a business focus may look specifically for MBAs.

For the majority of cases, an MBA is not a hard requirement for a product manager. There are many product managers that excel at what they do without an MBA background, and there are many more important qualities that PMs should have and continue to develop. However, this post will focus on the potential benefits of an MBA, as well as action steps an aspiring PM can take in business school to make the best use of time and experience.

Continue Reading

Read More

Product Manager Interview: The Favorite Product Question

One commonly asked question during product manager interviews is “Tell me about your favorite product.” At first glance, it seems like a harmless question and oftentimes feels like the interviewer is just trying to make casual small talk. However, don’t take this question too lightly; an interviewer may genuinely be curious about the types of products you enjoy using, but may also be using this question to understand how you think about products at a high level.

When approaching this question, you don’t need to follow a specific structure but I generally enjoy answering and hearing answers in this type of format:

 

1) What is the product and what does it do?

First off, try your best not to pick the most generic app / product out there. From an interviewer’s perspective, there is nothing exciting about hearing iPhone or Uber for the 100th time. If you are using a more obscure product, mention what it is and spend a few seconds going into what the app does and how it solves some sort of problem for you.

Continue Reading

Read More

Product Manager Weekly Reading #16

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) How to Create a Customer Acquisition Plan

Ryan Gum, founder of Startup Marketing, lays out a goal driven process behind acquiring users.

2) The Right Way to Ask Users to Rate Your App

Circa News, an app with 90% 5 star reviews, discusses their learnings over the past few years regarding the best process to ask users for a review.

3) How You Build Partnerships To Make Your Startup Better, Faster, Stronger

In another wonderful piece from First Round Capital, Gregory Hong, CEO of Reserve, shares advice for startups that need to build strong partnerships to survive.

4) Design Explosions Lesson: Maps on iOS / Android

Continue Reading

Read More