Every week, we curate some of the best product manager reads and to help you learn more about product management!
In this exclusive interview, Brenden Mulligan, CEO of Cluster, shares five rules for startups releasing new products. A well-designed launch includes everything from messaging to metrics and press relations to marketing hooks. Every launch is a leap, but Mulligan’s tips will give your products the best lift.
Josh Elman, Partner at Greylock, shares the 4 questions you should be asking your “bounceback” users (users who have tried your product, bailed immediately and didn’t find it useful, came back to try again for some reason, and then got hooked).