Product Manager Weekly Reading #37

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Speed as a Habit

Dave Girouard, CEO of Upstart, shares tips for making speed fundamental to your company and product.

2) Zynga Analytics at Its Peak

Alicia Shiu, Content Strategist at Amplitude, reveals key insights about Zynga’s data-driven approach to product management.

3) This Product Manager Feared Customers

Brian de Haaff, CEO of Aha.io, explains why great product managers must never avoid customers.

4) How to Master Product

Hiten Shah, founder of Kissmetrics, and Steli Efti, CEO of Close.io, spend this podcast discussing the philosophy of building and improving your product.

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Product Manager Interview: Improve a Product

Another common question that is frequently asked during product manager interviews is “How would you improve X product?”

While the product design question asks you to design from scratch, this variation is meant for the interviewer to see how well you can understand the current situation of an existing product, propose potential solutions to any problems the product may currently have, and understand your ability to execute on those solutions.

As usual, you’ll want to structure your answer so that it’s easier for you to process in your mind as well as clear for your interviewer to understand.

Depending on the situation, you may either have the option of choosing an existing product to improve or your interviewer may propose his/her own company’s product. Either way:

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Product Manager Weekly Reading #36

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) What Startups Can Learn From Watsi’s Wildly Successful E-mail Campaign 

Grace Garey, Co-founder of Watsi, explains the success of Watsi’s Universal Fund and the master-crafted e-mail campaign that went on behind the scenes.

2) Create a Retention Curve with Mixpanel and Google Sheets

Dan Croak, CMO at Thoughtbot, teaches you how to generate a retention curve in 10 minutes using Mixpanel and Google Sheets.

3) How to Automate Your Google Analytics Reporting

Programming for Marketers provides a quick tutorial to guide you in automating your google analytics report.

4) A Wide Perspective for Designing User Experience

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Product Manager Weekly Reading #35

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Product Leadership Rules to Live By From My Experience at Pandora *Must Read*

Jack Krawczyk, VP of Product at Pandora, reveals six concrete tactics product leaders can use to build remarkable products and talented product managers.

2) Inside the Design of the Boosted Boards iOS App

Shaun Modi, Partner at TM, lays out the process of how TM designed an iOS app for Boosted Boards from start to finish.

3) Google Ventures on Eight Shortcuts for Better, Faster Design Research

Michael Margolis, UX Research Partner at Google Ventures, shares his favorite ways to cut corners, save time, and be more efficient when doing research.

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PMs & Metrics: Retention Rate

During our last post of the PMs & Metrics series, we covered the details of the conversion rate. In today’s post, we’ll be going over another important metric that PMs should be familiar with – the customer retention rate.

The customer retention rate measures the proportion of customers that have continued to use your product over a period of time. 

There are two key phrases here to pay extra attention to – “continued to use” and “period of time.” Let’s break them down further.

“Continued to use” refers to customers that have been using your product, and does not include brand new customers. Keep this in mind because we’ll be seeing this concept again when we discuss the formula to calculate retention rate.

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Product Manager Weekly Reading #34

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Ultimate Guide to Product Prioritization

Vijay Balachandran, Product Manager at Trimble, compiled a guide of various feature prioritization techniques that are tested and advocated by industry veterans.

2) 16 Product Things I Learned at Imgur

Sam Gerstenzang, Investor at A16Z and previous Director of Product at Imgur, lists the top 16 product things he learned during his work at Imgur.

3) The Product Death Cycle. Why It Happens, and How to Break Out of It.

Andrew Chen, former EIR at Mohr Davidow Ventures, discusses why you should really address the root causes of the product death cycle vs. building more product.

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