Product Manager Weekly Reading #16

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) How to Create a Customer Acquisition Plan

Ryan Gum, founder of Startup Marketing, lays out a goal driven process behind acquiring users.

2) The Right Way to Ask Users to Rate Your App

Circa News, an app with 90% 5 star reviews, discusses their learnings over the past few years regarding the best process to ask users for a review.

3) How You Build Partnerships To Make Your Startup Better, Faster, Stronger

In another wonderful piece from First Round Capital, Gregory Hong, CEO of Reserve, shares advice for startups that need to build strong partnerships to survive.

4) Design Explosions Lesson: Maps on iOS / Android

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5 Ways the PM Role Varies Across Companies

There are few professional fields I’ve come across as diverse as the product management field. In all my conversations with other PMs, I haven’t experienced one instance where the roles discussed were exactly the same. While this is great news for aspiring PMs because there’s something for everyone, it can also become a major source of headaches when deciding where to work.

In this post I want to highlight some key ways the PM role varies across companies by summarizing and commenting on several great points found in the Cracking the PM Interview. It’s my hope that this post will at least help people to start thinking about the sort of companies they’d want to work at based on their skills and personal preferences.

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Product Manager Weekly Reading #15

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) How We Built Flow: A Journey Through Inception, Design, and Technology

The creators behind Flow, a programmable and intuitive wireless controller for the computer show the thoughts and development behind user experience, product design, hardware, and software that went into the product.

2) Your Product Demo Sucks Because It’s Focused on Your Product

Robert Falcone, Director of Engineering at Monetate, shares the structure of a winning product demo and tactics to convince people they need your product in one conversation.

3) A Designer, Engineer, and Product Manager Walk Into a Bar

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Product Manager Weekly Reading #14

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Dealing with Edge Cases in Product Design

The Hubspot Product team talks about the importance of simplicity when approaching edge cases during the interface design process.

2) The Psychology of Slack, a Habit-Forming Enterprise App

Nir Eyal, author of Hooked: How to Build Habit-Forming Products, writes about the common habit-forming patterns in engaging apps like Slack.

3) Mapping Your User Journey

Geordie Kaytes, Director of UX Strategy at Fresh Tilled Soil, walks through the process of building an onboarding flow around realistic user journeys to provide a more relevant and compelling first time experience.

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Should You Become a Product Manager?

A lot of our readers have been asking for advice on whether or not product management is the career for them. I thought I’d first lay out a few points about common misconceptions/buzzkills of the PM role as well as qualities I’ve seen in great product managers.

Misconceptions/Buzzkills of Product Management:

 

1) I’ll be the mini-CEO of a product!

Let’s get one thing straight. You are not a CEO (at least not yet!). As a Product Manager, you’re going to have to learn to throw away any ego and remember that you own the failures while your team owns the successes. The best teams work well because everyone feels ownership over the product and it is your job to gain the credibility to guide your team towards a certain product vision or strategy.

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Product Manager Weekly Reading #13

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Build a Product that Only a Few People Want, But Want Desperately

Rahul Varshneya, co-founder of Arkenea and Foster, talks about how building only for a small audience that desperately needs your solution can help your business become successful.

2) Minimum Viable Products, Exceptional Products, and Cupcakes 

Jerry Cao of UXPin, writes about building MVPs using the Cupcake Model, where product teams start with a smaller yet complete product that is more desirable.

3) Creating a Process for Customer Acquisition – With Sample Experiments

Brandon Gains, Growth Marketing Lead for Referral SaaSquatch, provides examples of experiments that product teams can start to run for customer acquisition campaigns.

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