Product Manager Weekly Reading #32

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Cohort Analysis That Helps You Look Ahead

Benn Stancil, Chief Analyst at Mode, provides alternative methods to expand your cohort analyses so that you can learn about your users and proactively improve your product.

2) How to Deliver Standout Customer Support on Any Channel

Sarah Chambers, Growth at Kayako, explains how to build a unified channel support system to help your team resolve inquiries more quickly and solve customer problems.

3) The Never Ending Road to Product Market Fit

Brian Balfour, VP of Growth at Hubspot, lays out the product-market fit check points that help you understand the traction and growth phase of your company in order to focus on the right goals, metrics, channels, and team structure.

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Gaining Respect as a Non-Technical PM

If you’ve been following the PM world even for a bit, you’ve probably come across the age-old question of how technical product managers should be. In many software startups and larger technology companies, technical backgrounds have become a strong requirement for PMs. However, this is not the absolute case and there are valid reasons why PMs do not have to come from engineering backgrounds in order to successfully deliver products.

This post aims to provide a quick look into ways non-technical PMs can succeed on the job and gain respect from the engineering team.

1. Communicate a strong vision for the product

As a PM, your primary responsibility is answering the what and why of the product rather than the how. One of the first things you should be absolutely comfortable with is developing a thorough understanding of your customer, the market, and the competition.

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Product Manager Weekly Reading #31

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) We Don’t Sell Saddles Here *MUST READ*

Every so often, we come across a piece of writing that reminds us why we work in and love product. This memo that was sent internally amongst the Slack team two weeks before the launch of Slack’s Preview Release is the must read for this week.

2) 1 Hour of Research Saves 10 Hours of Development Time

Joshua Porter, Co-founder of Rocket Insights, explains why it’s important to talk to your customers in order to save hours of development time.

3) Reduce Friction for Users to Increase Engagement

Kintan Brahmbhatt, Product Manager at Amazon, shares his approach to increasing engagement by reducing friction for users.

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Product Manager Weekly Reading #30

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) How to Write Product Requirements that Engage Everyone on the Team

Teresa Torres, VP of Product at AfterCollege, explains the optimal way to create user stories and product requirements to build shared responsibility for product delivery across the product development team.

2) Less Skeptical Product Manager’s Musings

Serge Doubinski, Product Lead at Ebates, highlights the stereotypical statements PMs make after spending time in the industry (We’re definitely guilty of some of these here at PMHQ) and sheds some more optimistic light on the role.

3) Tips for PM Introverts

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How Do Product Managers & UX Designers Work Together?

Product Manager and UX Designer

In many companies, the product manager and the UX designer roles go hand in hand. This week’s post is an introduction to the UX designer role, how it’s similar (and different) to the product manager role, and how the two effectively work together to deliver a great product.

Before who dive deeper into the two roles, let’s first explain the role of the UX designer. User experience (UX) design is a discipline that covers the end-to-end experience of a product. UX designers are responsible for understanding the target users’ challenges when using a particular product and then designing an elegant solution that helps users solve those challenges.

It just so happens that this overlaps with product managers’ goals. It’s not surprising that there’s a lot of confusion where one role ends and the other begins. In fact, in many smaller startups, the product manager is also the UX designer. This person is expected to understand the market and business goals, the user needs, and the best way to prioritize features and manage a team.

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Product Manager Weekly Reading #29

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) The Podcast for Product Managers

In these “This is Product Management” podcast interviews, Mike Fishbein of Alpha UX, interviews brilliant minds across numerous disciplines that fuel the role of a product manager.

2) User Testing: Why It’s Important and How to Do It Right

Darko Cengija, Usability Specialist at UX Passion, discusses the importance of user testing as a technique to gain valuable insights into how and why people are using your products.

3) AB Test Checklist: Everything You Need to Check Before Launching

Talia Wolf, CEO of Conversioner, breaks down the AB test checklist to make sure you have everything you need to ensure your test results are meaningful and scalable.

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