Product Manager Weekly Reading #14

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Dealing with Edge Cases in Product Design

The Hubspot Product team talks about the importance of simplicity when approaching edge cases during the interface design process.

2) The Psychology of Slack, a Habit-Forming Enterprise App

Nir Eyal, author of Hooked: How to Build Habit-Forming Products, writes about the common habit-forming patterns in engaging apps like Slack.

3) Mapping Your User Journey

Geordie Kaytes, Director of UX Strategy at Fresh Tilled Soil, walks through the process of building an onboarding flow around realistic user journeys to provide a more relevant and compelling first time experience.

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Should You Become a Product Manager?

A lot of our readers have been asking for advice on whether or not product management is the career for them. I thought I’d first lay out a few points about common misconceptions/buzzkills of the PM role as well as qualities I’ve seen in great product managers.

Misconceptions/Buzzkills of Product Management:

 

1) I’ll be the mini-CEO of a product!

Let’s get one thing straight. You are not a CEO (at least not yet!). As a Product Manager, you’re going to have to learn to throw away any ego and remember that you own the failures while your team owns the successes. The best teams work well because everyone feels ownership over the product and it is your job to gain the credibility to guide your team towards a certain product vision or strategy.

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Product Manager Weekly Reading #13

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Build a Product that Only a Few People Want, But Want Desperately

Rahul Varshneya, co-founder of Arkenea and Foster, talks about how building only for a small audience that desperately needs your solution can help your business become successful.

2) Minimum Viable Products, Exceptional Products, and Cupcakes 

Jerry Cao of UXPin, writes about building MVPs using the Cupcake Model, where product teams start with a smaller yet complete product that is more desirable.

3) Creating a Process for Customer Acquisition – With Sample Experiments

Brandon Gains, Growth Marketing Lead for Referral SaaSquatch, provides examples of experiments that product teams can start to run for customer acquisition campaigns.

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6 Types of Products That PMs Manage

I was re-reading the excellent Cracking the PM Interview recently and came across a great topic to discuss for this week’s post. Product managers manage products of all shapes and sizes, and it can be daunting for aspiring PMs just to figure out what sort of products might fit their strengths, interests, or even work-life balance preferences. I’ll be summarizing the 6 most common types of products that PMs manage and bring in some examples from my own projects.

1. Shipped Software

Shipped software are products delivered to stores, whether that’s physical (think CDs of programs at Best Buy) or digital (Apple App Store). The exploding popularity of smartphones in the past decade or so has led to mobile apps becoming the one of the most common types of shipped software.

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Product Manager Weekly Reading #12

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Dropbox Makers: From Consulting to Product Management

Genevieve Sheehan, Dropbox Product Manager, discusses how she created her own path to move from her consulting career into product management.

2) Getting Customer Insights with User Tests

Hubspot discusses the process of setting up user testing to improve the onboarding experience and achieve a 400% lift on one of their KPIs.

3) First Round Capital – Building Internal Products to Fuel Major Growth

Noah Brier, CEO at Percolate, reveals in an exclusive interview why product-oriented startups should build internal tools early, and how to get everyone on board to boost efficiency.

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A/B Testing

In a previous post about quantitative vs. qualitative research, I briefly mentioned A/B testing as a type of quantitative research product managers should be familiar with. This post will cover A/B testing in more detail – we’ll take a look at what it is, why it’s important, how it’s done, and some examples.

What Is A/B Testing?

One example of A/B testing is testing changes on a page design against the current design which allows the team to pick the design that produces better results. In order to do this, two versions of the page are shown to similar visitors at the same time. For example, half of visitors would see version A of the page, and the other half would see version B of the page.

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