Product Manager Interview: Create a New Product

As you might imagine, creating a new product is an extremely broad and open-ended topic that can quickly get out of hand. If an interviewer asks you to walk through how you might create a new product, take the following approach to better structure your answer:

1) Identify and validate a problem

Feel free to use a whiteboard here but the easiest way to come up with some product ideas is to spend some time thinking about some problems you’ve noticed in your own life. Once you’ve jotted down a few problems you’ve noticed, talk through how you might speak with potential users to validate the problem. You should be as detailed as possible and explain how you might find these users, what questions you would ask, and how you would document their needs.

Continue Reading

Read More

Product Manager Weekly Reading #37

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Speed as a Habit

Dave Girouard, CEO of Upstart, shares tips for making speed fundamental to your company and product.

2) Zynga Analytics at Its Peak

Alicia Shiu, Content Strategist at Amplitude, reveals key insights about Zynga’s data-driven approach to product management.

3) This Product Manager Feared Customers

Brian de Haaff, CEO of Aha.io, explains why great product managers must never avoid customers.

4) How to Master Product

Hiten Shah, founder of Kissmetrics, and Steli Efti, CEO of Close.io, spend this podcast discussing the philosophy of building and improving your product.

Continue Reading

Read More

Product Manager Interview: Improve a Product

Another common question that is frequently asked during product manager interviews is “How would you improve X product?”

While the product design question asks you to design from scratch, this variation is meant for the interviewer to see how well you can understand the current situation of an existing product, propose potential solutions to any problems the product may currently have, and understand your ability to execute on those solutions.

As usual, you’ll want to structure your answer so that it’s easier for you to process in your mind as well as clear for your interviewer to understand.

Depending on the situation, you may either have the option of choosing an existing product to improve or your interviewer may propose his/her own company’s product. Either way:

Continue Reading

Read More

Product Manager Weekly Reading #36

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) What Startups Can Learn From Watsi’s Wildly Successful E-mail Campaign 

Grace Garey, Co-founder of Watsi, explains the success of Watsi’s Universal Fund and the master-crafted e-mail campaign that went on behind the scenes.

2) Create a Retention Curve with Mixpanel and Google Sheets

Dan Croak, CMO at Thoughtbot, teaches you how to generate a retention curve in 10 minutes using Mixpanel and Google Sheets.

3) How to Automate Your Google Analytics Reporting

Programming for Marketers provides a quick tutorial to guide you in automating your google analytics report.

4) A Wide Perspective for Designing User Experience

Continue Reading

Read More

Product Manager Weekly Reading #35

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Product Leadership Rules to Live By From My Experience at Pandora *Must Read*

Jack Krawczyk, VP of Product at Pandora, reveals six concrete tactics product leaders can use to build remarkable products and talented product managers.

2) Inside the Design of the Boosted Boards iOS App

Shaun Modi, Partner at TM, lays out the process of how TM designed an iOS app for Boosted Boards from start to finish.

3) Google Ventures on Eight Shortcuts for Better, Faster Design Research

Michael Margolis, UX Research Partner at Google Ventures, shares his favorite ways to cut corners, save time, and be more efficient when doing research.

Continue Reading

Read More

PMs & Metrics: Retention Rate

During our last post of the PMs & Metrics series, we covered the details of the conversion rate. In today’s post, we’ll be going over another important metric that PMs should be familiar with – the customer retention rate.

The customer retention rate measures the proportion of customers that have continued to use your product over a period of time. 

There are two key phrases here to pay extra attention to – “continued to use” and “period of time.” Let’s break them down further.

“Continued to use” refers to customers that have been using your product, and does not include brand new customers. Keep this in mind because we’ll be seeing this concept again when we discuss the formula to calculate retention rate.

Continue Reading

Read More