Product Manager Weekly Reading #41

Every week, we curate some of the best product manager reads and to help you learn more about product management!

1) First Round Capital: The Simple Rules That Could Transform How You Launch Your Product

In this exclusive interview, Brenden Mulligan, CEO of Cluster, shares five rules for startups releasing new products. A well-designed launch includes everything from messaging to metrics and press relations to marketing hooks. Every launch is a leap, but Mulligan’s tips will give your products the best lift.

2) Four Questions Towards Understanding User Adoption of Your Product

Josh Elman, Partner at Greylock, shares the 4 questions you should be asking your “bounceback” users (users who have tried your product, bailed immediately and didn’t find it useful, came back to try again for some reason, and then got hooked).

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Product Manager Weekly Reading #40

Every week, we curate some of the best product manager reads and to help you learn more about product management!

1) First Round Capital: This is How You Build Products for the New Generation of Digital Natives

Monica Rogati, VP of Product at Jawbone, shares how companies should be taking a new approach of building products for digital natives.

2) How the Best Product Managers Discover $1B Ideas

Natasha Awasthi, Principal Business Designer at EPAM Healthcare, shares three perspectives you should take as a PM before settling on what to build next.

3) The Psychology of Personalization

Gregory Ciotti, Marketer at HelpScout, uses an example of tipping while dining to explain the importance of post purchase actions in affecting a customer’s perception of your product.

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Product Manager Weekly Reading #39

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) What Makes Truly Great Product *Must Read*

Jeff Weiner, CEO at LinkedIn, breaks down the five dimensions of a great product.

2) The Story Behind How Pocket Hit 20M users with 20 People

Nate Weiner, CEO of Pocket, explains how Pocket’s sustained smaller size in its early years was formative to its long-standing winning streak.

3) How to Build a Brand the World Will Remember Tomorrow

Chris Bolman, Director of Growth at Percolate, discusses a 4 step approach to ensure that your teams are creating and reinforcing positive brand memories.

4) Decoding Customer Lifetime Value and Designing Buyer Behavior

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Product Manager Weekly Reading #38

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) The Principles Behind Effective Web Analytics and How to Avoid Wasting Your Time

Ruben Ugarte, User Retention Consultant, breaks down how to properly leverage analytics and avoid making the same mistakes as other companies.

2) Design is Non-Negotiable, Especially For Startups

Nathan Sinsabaugh, Design Director at Studio Science, discusses 8 reasons to practice essential design discipline from the very beginning.

3) Everyone in SaaS is Using Buyer Personas Incorrectly

Andrew Gierer, Pricing Coordinator at Price Intelligently, walks through the steps necessary to quantify buyer personas and use them to compound your growth.

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Product Manager Interview: Create a New Product

As you might imagine, creating a new product is an extremely broad and open-ended topic that can quickly get out of hand. If an interviewer asks you to walk through how you might create a new product, take the following approach to better structure your answer:

1) Identify and validate a problem

Feel free to use a whiteboard here but the easiest way to come up with some product ideas is to spend some time thinking about some problems you’ve noticed in your own life. Once you’ve jotted down a few problems you’ve noticed, talk through how you might speak with potential users to validate the problem. You should be as detailed as possible and explain how you might find these users, what questions you would ask, and how you would document their needs.

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Product Manager Weekly Reading #37

Every week, we curate some of the best product reads and post links to help you learn more about product management!

1) Speed as a Habit

Dave Girouard, CEO of Upstart, shares tips for making speed fundamental to your company and product.

2) Zynga Analytics at Its Peak

Alicia Shiu, Content Strategist at Amplitude, reveals key insights about Zynga’s data-driven approach to product management.

3) This Product Manager Feared Customers

Brian de Haaff, CEO of Aha.io, explains why great product managers must never avoid customers.

4) How to Master Product

Hiten Shah, founder of Kissmetrics, and Steli Efti, CEO of Close.io, spend this podcast discussing the philosophy of building and improving your product.

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