Product Q&A with David Cancel

David Cancel

About: David Cancel is the founder and CEO of Drift, a messaging app that helps sales and customer success teams connect with their customers. Prior to Drift, David was the Chief Product Officer at HubSpot where he hired most of the HubSpot engineering team — growing from 20 to 100 engineers after HubSpot’s acquisition of David’s last company, Performable. As a five-time founder, there’s been one common thread between all of the products David has built: the connection between businesses and their customers.

He’s also the author of an upcoming book called HYPERGROWTH. In HYPERGROWTH, David will share his modern approach for building products and structuring teams that make customer communication a central priority. HYPERGROWTH tells the story of how Cancel’s customer-driven approach started out as a test with a product team (Performable), transformed an entire organization (HubSpot), and sparked a new movement (Drift). Continue Reading