PMs & Metrics: Net Promoter Score (NPS)

During our last post of the PMs & Metrics series, we covered the details of retention rate. In today’s post, we’ll be going over another important metric that PMs should be familiar with – the net promoter score, also known as NPS.

For our discussion, let’s break it down into the following sections:

  1. Definition: What is the net promoter score?
  2. Measurement: How do you measure net promoter score?
  3. Impact: Why does the net promoter score matter?
  4. Insights: What insights does the net promoter score yield?
  5. Limitations: What are the shortcomings of the net promoter score?

Definition

The net promoter score is a great way to gauge how well you are serving your customers.

To calculate your net promoter score, all you have to do is ask this single question:

How likely is it that you would recommend this product to a friend or colleague?

Your respondents should be given a scale of 0 – 10, with 10 being “extremely likely” and 0 being “not at all likely”. You can then classify your respondents into the following 3 categories: Continue Reading