Product Q&A with Ellen Chisa

Ellen Chisa


Ellen Chisa is the VP of Product of Lola. She is also a Product Advisor at Flybridge Capital and an instructor of Product Management and Interface Design at Franklin W. Olin College of Engineering. In her free time she likes to write, read, play pinball, and scuba dive.

About Lola: We’re a new kind of travel company that provides on-demand, personal travel service through a smartphone app. The Lola app instantly connects people to our team of travel consultants who find hotels, research vacation dreams, book flights and anything else our customers need. We also help while they’re on their trips. In short, we take care of our members’ every travel need.

On the web: Continue Reading

Product Q&A with Fernando Delgado

Fernando Delgado


Fernando Delgado started his PM career at Google as an Associate Product Manager. Over the 5 and a half years he spent there, he had the opportunity to contribute to various features and launches of Web Search (, Google Maps, Voice Search, Android and Google+ Local.

Right after Google, he joined Yahoo as a Senior Director of Product Management in the Mobile organization. He put together and led a team that launched Yahoo’s homepage app, which reached the #1 spot in the News category on both Android and iOS and sustained that ranking for ~6 months. He then joined the Yahoo Mail App team and shipped the biggest refresh of the app in years. It reached the #5 spot of all iOS free apps in 2015. Continue Reading

Product Q&A with Brandon Chu

Brandon Chu


Brandon is a Sr. Product Manager at Shopify, where he currently splits his time leading conversational commerce products (selling through messaging) and building the product management discipline itself (i.e. the hiring, on-boarding, and decision making frameworks the company’s product managers use).  Previously, Brandon was a product director at FreshBooks, a series B startup in Toronto, where he led a product group responsible for all payment, partnership, and mobile products. His first foray into product was co-founding Tunezy, a 2010 startup focused on helping youtube musicians monetize their tours that was acquired by SFX Entertainment in 2013. Shopify is a commerce platform used by over 275,000 business around the world to easily sell things anywhere their customer are: whether that’s their own website, a retail store, or on their Facebook page. IPOing in 2015, Shopify has 4 offices in Canada and one in San Fransisco and now employs over 1500 people.

On the web:

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PMHQ Community AMA Sessions - Brandon Chu

Select questions and answers from the AMA:

In a platform like Shopify, how do (or did, or would) you draw borders around different parts of the application to segment out products? Would you mind giving specific examples?

Great question.  Right to the meat!  At the highest level we break up the platform as the ‘Commerce OS’ portion (the APIs that drive basic Shop management) and everything that will consume that.  Examples are Channels (places people can sell like their own online store or Facebook), or Services (drop-shipping like Shipwire). Continue Reading

Product Q&A with Punit Soni

Punit Soni

About: Punit was until recently at Flipkart (India’s largest ecommerce company) as their Chief Product Officer. In this role, he led the product definition and innovation charter for Flipkart consumer products, marketplace and transaction platform. He was responsible for driving Product Strategy, Design and Product Marketing functions to build world class user interface and product solutions.

As a senior product leader at Google and Motorola in Mountain View, California, Soni was involved in the development of some of the world’s most revolutionary products including Google News, Google Books, Google Plus, Google Mobile and a suite of Motorola devices including Moto X, Moto G and Moto E. Continue Reading

Product Q&A with Ken Norton

Ken Norton

About: Ken is a product partner at GV where he provides product and engineering support to startups. Prior to joining GV, Ken was a group product manager at Google. In his years as a PM at Google, Ken led product initiatives for Docs, Calendar, and Google Mobile Maps. Ken joined Google in 2006 with the acquisition of JotSpot, where he was vice president of products.

Before JotSpot, Ken led product management at Yahoo Search. Back in the day when he was a software engineer, he was one of the first 50 employees of CNET and the founding CTO of Snap (which became NBC Internet). Ken has written extensively about the craft of product management.

His classic essay “How to Hire a Product Manager” became the playbook for a generation of PMs. He’s also the reason donuts and product management have become synonymous. He earned his bachelor’s from Boston University and master’s from Rensselaer Polytechnic Institute. Continue Reading