One of the best ways to break into the field of product management is to start as an associate product manager (APM).
After all, the associate product manager role is set up as an apprenticeship that leads into a future product manager role.
When I first started in product management, I had no idea what associate product managers were, and how they fit into the broader career trajectory for PMs. Therefore, I’ve put together this guide to dive deep into the associate product manager role.
I’ll cover the following:
- What is an associate product manager, and what do they do?
- Why do organizations even have associate product managers?
- How does the associate product manager fit into the broader PM career trajectory?
- How much does an associate product manager make?
- How can you best position yourself to get this role?
- When can you expect to be promoted to a full Product Manager?
Let’s dive in!
What is an associate product manager?
An associate product manager works with one or more product managers and enables them to do their work more effectively.
Associate product managers hold many of the same responsibilities that product managers do: collecting quantitative product data and metrics, synthesizing customer research, gathering requirements, and coordinating with stakeholders.