How I Became a Product Manager

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference. We’re starting a new set of Q&A posts called Highlights to dive into these kinds of questions, and enable everyone in the community to revisit the answers and contribute further!

Hi Clement –

I saw on your LinkedIn that you went into a Product Analyst role before being a PM. I’m curious why you started as an Analyst, if being an Analyst offered a great platform to being a PM and figure out if that’s what you wanted to do for a career.

I’m trying to figure out what the best way is for me to enter a PM role, if I’m qualified for one today (if so, how do I find one?), and if not, then whether a Product Analyst role offers the best way to become a PM.”  Continue Reading

Product Q&A with Zack Onisko

Zack Onisko

About:

Zack Onisko is the CEO of Dribbble which is one of the leading communities for designers with millions of visitors per month with zero marketing.

Zack has over 15 years of experience as a data-driven, analytical thinking product growth and marketing strategist with a strong product management and interface design background.

He was previously the VP of Growth at Hired.com. He was the former Chief Growth Officer at Creative Market where he helped grow revenue from $25k / month to over $1.3mm / month before it was acquired by Autodesk where he became the Head of Growth and Marketing for Autodesk Marketplaces.

Before that he was a founding team member and Head of Growth at BranchOut, which acquired 25mm+ users in 90 days. Continue Reading

Maintaining Feature Parity Across Platforms

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference. We’re starting a new set of Q&A posts to dive into these kinds of questions, and enable everyone in the community to revisit the answers and contribute further!

“For the first time, I’m working on a product that spans multiple platforms (iOS, Android, macOS, Windows, Chrome). What are best practices for organizing teams and maintaining feature parity when targeting multiple platforms?” 

Neil Littlejohns, Director of Product Management at TunnelBear

Here’s my framework for tackling the problem of feature parity across multiple platforms. Continue Reading

Product Q&A with Jeff Morris Jr.

Jeff Morris Jr.

About:

Jeff is the Director of Product Management (Revenue) at Tinder, where he leads revenue products including Tinder Gold, Tinder Plus, a la carte purchases, and advertising. In September, Tinder became the top grossing iOS app in the world.

He is also the founder of Chapter One Ventures, an early stage seed fund that focuses on subscription products and mobile apps.

Prior to Tinder & Chapter One Ventures, Jeff led Growth and User Acquisition at Zaarly, a local services marketplace backed by Kleiner Perkins.

Jeff was a finalist for Product Hunt’s “Maker of the Year” in 2015.

He holds a BA in English from UCLA, an MFA from the University of Southern California, and is currently pursuing an MBA at the UCLA Anderson School of Management. Continue Reading

Product Q&A with Kenneth Berger

Kenneth Berger

About:

Kenneth Berger has spent 10+ years leading tech products through the full product lifecycle. He was the first product manager at Slack, responsible for the core product through its growth from 100k to 1M+ daily users.

He co-founded YesGraph (backed by Accel Partners, Founder Collective, NextView Ventures, and others) and built it from a nascent idea to a launched product in active usage by companies like Airbnb, Pinterest, and others. At Adobe, he helped build some of its first SaaS products, managed the $100M+ Dreamweaver business, and drove critical acquisitions including Typekit, Omniture, and Behance. He also work with the portfolios of several venture capital firms and accelerators (First Round Capital, Flybridge Capital Partners, Acceleprise) as a product management advisor/mentor. Continue Reading

Product Q&A with Howie Liu

Howie Liu

About: Howie Liu is the co-founder and CEO of collaboration platform Airtable, which is used by over 30,000 organizations including Airbnb, Buzzfeed, Condé Nast, Pinterest, Tesla, and others. Airtable has raised $10M from investors including CRV, Caffeinated Capital, Freestyle Capital, Founder Collective, Data Collective, CrunchFund, Box Group, Ashton Kutcher, Kevin Mahaffey (CTO of Lookout), Joshua Reeves (CEO of Gusto), Ilya Sukhar (CEO of Parse), and Eric Wu (CEO of Opendoor).

At age 20, Howie co-founded the YC and SV Angel-backed CRM company Etacts, which was acquired by Salesforce within a year. There, he lead the social CRM product, including partnerships with LinkedIn and Twitter. Continue Reading